14 April 2026, Seoul. Philippine Embassy in Seoul officials met members of the World Association for Small and Medium Enterprises (WASME) led by Secretary General Sung-woo Rhee during their visit to the Embassy on 14 April 2026 to introduce their industries. The group consists of representatives from Korean SMEs offering products and services ranging from pharmaceuticals, cosmetics, consulting services, manufacturing, creative industry and automotive maintenance. 

During the meeting Secretary General Rhee shared that WASME is an association consisting of around 2,000 enterprises and some of their members have expressed keen interest to do business in the Philippines and explore collaboration with Philippine companies. Some of the members have also shared pleasant experiences of their frequent visits to the Philippines. 

Ambassador Bernadette Therese C. Fernandez expressed appreciation to the association for their continued support and assistance in facilitating possible trade and investment opportunities for Korean and Philippine SMEs. 

The Ambassador was joined by the Economic Section’s Deputy Head of Mission and Consul General Edwin Gil Mendoza and PTIC-Seoul Trade Assistant Chinny Jin Cruz. END