Seoul, 05 October 2026 – The Philippine Embassy in Seoul conducted a Public Diplomacy Seminar for Embassy personnel and attached agencies to strengthen their strategic communications capabilities and enhance the effective delivery of Philippine government policies, priorities, and advocacies to the Filipino community, the Republic of Korea, and international audiences.

With over 80,000 followers and an average of 17,500 page views daily across its digital platforms, the Embassy continues to expand its public diplomacy reach, underscoring the importance of delivering timely, credible, and engaging content.

“This is an opportunity to strengthen our engagement with the communities and partners we serve. As our digital reach grows, so does our responsibility to communicate with purpose,” said Philippine Ambassador to the Republic of Korea Bernadette Therese C. Fernandez.

The seminar featured practical discussions on effective press release writing, social media best practices, and content creation, with emphasis on crafting institutional messages and engaging diverse audiences. The seminar was facilitated by Ms. Carolyn R. Hamilton, a diplomacy and lifestyle journalist, communications strategist, events host, and media consultant with over 15 years of experience spanning television news, international reporting, public diplomacy, and global lifestyle media. END