PHILIPPINE PARTICIPATION IN G-STAR, THE LARGEST GAMING CONVENTION IN THE REPUBLIC OF KOREA
The Philippine booth at the ASEAN-Korea Centre Pavillion during G-Star 2021. Bottom left: ASEAN-Korea Centre Trade and Investment Unit Joshua Ngooi Teck Hwa, Philippine Commercial Counsellor Jojie Dinsay, Ambassador Ma. Theresa B. Dizon-De Vega, Vice Consul Reisha Olavario, and AKC officials at the Philippine pavillion. Bottom right: Commercial Counsellor Jojie Dinsay representing PH companies during face-to-face meetings.
The Philippines recently participated at the G-Star in Busan, Korea through the ASEAN Korea Pavilion last November 17-19, 2021. The said show is the biggest game event in the Republic of Korea and one of the biggest in the world.
The 10 game companies from the Philippines that were featured in the country booth were Ranida Games, Chikon Club, Taktyl Studios, Squeaky Wheel, Gameops, Assistasia Philippines Inc, Definite Studios, Keywords Studios, Yang Yang Mobile, and Neun Farben. During the event, Philippine Commercial Counselor Jojie Dinsay represented the companies in the face-to-face meetings at the ASEAN Pavilion while additional meetings were arranged by the participating companies through the online B2B platform of the GStar.
Ambassador Theresa Dizon-De Vega, together with Third Secretary and Vice Consul Reisha Olavario, visited the booth to provide support to the Philippine participants. Prior to the event, Ambassador de Vega also met online with the DTI-Export Marketing Bureau, Game Development Association of the Philippines, and some of the participants to share her insights about the game industry in Korea and its opportunities for Philippine companies.
The Philippines remains one of the attractive outsourcing suppliers of art and customer support services in the creative sector specifically in game development and animation. Recently, a number of companies in the Philippines have developed their own products by strengthening their programming capabilities.
During the GSTAR a number of Korean companies expressed interest in learning more about the Philippine game industry and also suggested that the Philippines develop its capabilities in blockchain technology and metaverse game development as there is an expected strong demand in these fields currently and in the future.
In 2021, the gaming industry revenue is projected to reach US$180.1 Bil and US$256.97 by 2025. According to DTI-EMB, as of this writing, there were 47 business inquiries, and 28 buyers met by the Philippine participants with partial potential sales reported by four (4) companies amounting to USD 3,218,600. Monitoring of sales reports is still being undertaken. END
June 11, 2026
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