EMBASSY OF THE REPUBLIC
OF THE PHILIPPINES


SEOUL REPUBLIC OF KOREA

news

PHL ambassador shows off barong tagalog in fashion event


GOYANG, 7 November 2014 – Philippine Ambassador to Korea Raul S. Hernandez joined the members of the diplomatic corps in Seoul in a special fashion show showcasing colorful national costumes at the 2014 Global Costume Festival, held at the Korea International Exhibition Center in Goyang City, a city some 20 km northwest of Seoul.

The main event of the Festival hosted annually by the Korean Cultural Association (KCA) was the National Costume and Hanbok Fashion Show which drew the participation of 31 embassies, including Dominican Republic, Egypt, Germany, India, Papua New Guinea, and Russia. Ambassadors and spouses also dressed up in designer hanbok, Korea’s traditional costume. “I wish to congratulate KCA President Mr. Jeong Jae Min for once again bringing the world’s costume culture together in one harmonious event,” said Ambassador Hernandez, who showed off a barong tagalog woven using jusi (banana silk) down a catwalk as the Philippines’ representative costume. To promote Philippine culture and tourism, the Philippine Embassy displayed materials provided by the Department of Tourism at the Philippine booth on 7-9 November, detailing the best destinations in the country as well as handicrafts, costumes and a miniature jeepney. Kusina, a well-known Filipino restaurant in the emerging hip district of Haebangchon near Itaewon, opened a stall selling Philippine snacks such as turon (banana fritters), puto (steamed rice cake) and kutchinta (steamed rice cake). Since it was established by Mr. Jeong and his spouse in 1984, KCA has played a leading role in active cultural exchanges with embassy with resident representations in Seoul. KCA organizes cultural events such as lectures, fashion show, culture festivals and tour and scholarship programs involving the diplomatic corps. The event coincided with the Gyeonggi Province International Travel Mart organized by the Gyeonggi Tourism Organization held at the same venue. More than 40 local and international travel agencies and tourism organizations like the Gyeonggi International Medical Association and the Gyeonggi-do Province Office participated in the event.

Other News


March 15, 2026
Cebu-Filmed Drama “Boyfriend on Demand” Released(Ranks No.1 on Netflix Korea Top 10 Series Immediately After Release)

The Netflix series “Boyfriend on Demand”, starring Jisoo and Seo In-guk and filmed in Cebu with production support from the Philippine Department of Tourism, was released globally on Netflix on March 6. Part of the series was filmed on location in Cebu, featuring a variety of scenic landscapes throughout the drama, including the island’s beautiful beaches, luxury resorts, and coastal roads. Several scenes highlight the destination’s resort atmosphere, such as moments where the main characters enjoy surfing along the beach or share a romantic dinner overlooking the ocean, vividly capturing Cebu’s charm as a tropical getaway. Following its release, “Boyfriend on Demand” quickly ranked No.1 on the Netflix Korea Top 10 TV Series, while also entering the Netflix Top 10 charts in around 50 countries, according to the global OTT ranking site FlixPatrol. The romantic comedy series, which also features Seo Kang-jun and Lee Soo-hyuk, follows the story of Seo Mi-rae (Jisoo), a webtoon producer who is too exhausted from everyday life to pursue romance. Through a “dating subscription service,” she embarks on new encounters and exciting dates, leading to unexpected relationships and emotional moments. Dr. Erwin F. Balane, Tourism Attaché of DOT Korea, said, “We supported this production as part of a content collaboration initiative aimed at introducing one of the Philippines’ leading resort destinations through the global influence of Korean dramas. With the drama featuring stunning beaches, resorts, and coastal scenery throughout the story, viewers will naturally experience the relaxed and vibrant atmosphere unique to the Philippines”. He further noted that the series, starring Korean Hallyu stars Jisoo and Seo In-guk, is expected to serve as an effective platform to further promote the Philippines to audiences in Korea and around the world.

Read More
March 13, 2026
Philippines Assumes Chairmanship of ASEAN-Korea Centre Council

Seoul, 11 February 2026 – H.E. Bernadette Therese Fernandez, Ambassador of the Philippines to the Republic of Korea, as Council Director of the Philippines, formally assumed the chairmanship of the ASEAN-Korea Centre (AKC) Council during the 18th Annual AKC Council Meeting held at the Westin Josun Seoul on 11 February 2026. Following the handover, Ambassador Fernandez, as the new Chair, presided over the proceedings, which reviewed the AKC's 2025 accomplishments—including 38 programs—and approved the 2026 Annual Work Program and Budget. Outgoing Chair, Council Director of Malaysia Fairuz Adli Mohd Rozali commended the AKC's role in deepening ASEAN-ROK ties, while H.E. Kim Jae-shin, AKC Secretary-General, highlighted key 2026 projects such as the ASEAN Hall in Jeonju and the launch of the ASEAN Officials Trade Academy.

Read More
March 11, 2026
PH Embassy in Seoul Celebrates Filipino Scholars at the Woojung Education and Culture Foundation Scholarship Program Awarding Ceremony

26 February 2026, Seoul, Republic of Korea — The Philippine Embassy in the Republic of Korea joined in celebrating Filipino scholars at the Awarding Ceremony of the Woojung Education and Culture Foundation Scholarship Program for the Second Semester of 2025, held on 26 February 2026 at the Korea Chamber of Commerce and Industry Building in Seoul.

Read More