The Netflix series “Boyfriend on Demand”, starring Jisoo and Seo In-guk and filmed in Cebu with production support from the Philippine Department of Tourism, was released globally on Netflix on March 6.
 
Part of the series was filmed on location in Cebu, featuring a variety of scenic landscapes throughout the drama, including the island’s beautiful beaches, luxury resorts, and coastal roads. Several scenes highlight the destination’s resort atmosphere, such as moments where the main characters enjoy surfing along the beach or share a romantic dinner overlooking the ocean, vividly capturing Cebu’s charm as a tropical getaway.
 
Following its release, “Boyfriend on Demand” quickly ranked No.1 on the Netflix Korea Top 10 TV Series, while also entering the Netflix Top 10 charts in around 50 countries, according to the global OTT ranking site FlixPatrol.
 
The romantic comedy series, which also features Seo Kang-jun and Lee Soo-hyuk, follows the story of Seo Mi-rae (Jisoo), a webtoon producer who is too exhausted from everyday life to pursue romance. Through a “dating subscription service,” she embarks on new encounters and exciting dates, leading to unexpected relationships and emotional moments.
 
Dr. Erwin F. Balane, Tourism Attaché of DOT Korea, said, “We supported this production as part of a content collaboration initiative aimed at introducing one of the Philippines’ leading resort destinations through the global influence of Korean dramas. With the drama featuring stunning beaches, resorts, and coastal scenery throughout the story, viewers will naturally experience the relaxed and vibrant atmosphere unique to the Philippines”. He further noted that the series, starring Korean Hallyu stars Jisoo and Seo In-guk, is expected to serve as an effective platform to further promote the Philippines to audiences in Korea and around the world.