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August 29, 2025
“DISCOVER THE PHILIPPINES”: EMBASSY HIGHLIGHTS TOURISM AND CULTURE TO KOREAN STUDENTS AT 2025 ASEAN SCHOOL TOUR
27 August 2025, Seoul – In celebration of the 2025 ASEAN Month, the Philippine Embassy in Seoul, led by Chargé d’Affaires, a.i. Edwin Gil Q. Mendoza, participated in the ASEAN-Korea Centre’s (AKC) 2025 ASEAN School Tour Program.
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November 27, 2025
SEOUL PE OFFICIALS VISIT CEBU PACIFIC’S HAPPY STORE EVENT
25 October 2025, Seoul - Ambassador-designate Bernadette Fernandez, along with Consul General Edwin Gil Mendoza and Tourism Attaché Dr. Erwin Balane, visited the “Cebu Pacific Happy Store”, a pop-up store at Seongsu-dong, Seoul on 24 October 2025. Ambassador-designate Fernandez was welcomed by Mr. Hyuk Shin Kang, the airlines’ Country Manager in the ROK and other Cebu Pacific officials from the Philippines.
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November 27, 2025
PH AMBASSADOR JOINS DOT’s ILOCOS AND PANGASINAN REGION – PRODUCT PRESENTATION AND B2B NETWORKING SESSION IN SEOUL
05 November 2025, Seoul. Ambassador-designate Bernadette Therese Fernandez participated in the Department of Tourism’s Ilocos and Pangasinan Region - Product Presentation and B2B Networking Session at the Orakai Daehakro Hotel in Seoul on 05 November 2025. The event was part of the DOT Region 1’s Korea Tourism Showcase and Exchange Program, conducted in coordination with PDOT-Korea Office, held in various areas in the Republic of Korea for the period 2-7 November 2025.
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November 29, 2025
PHILIPPINE EMBASSY WELCOMES DELEGATION FROM JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY (MOLO) INC.
24 November 2025, Seoul – The Philippine Embassy in Seoul, led by Ambassador-designate Bernadette Therese C. Fernandez, received a courtesy call from eighty (80) tourism students and seven (7) faculty members of the John B. Lacson Foundation Maritime University (Molo), Inc. on 13 November 2025 at the Sentro Rizal Hall. The group undertook a study visit and benchmarking program in Seoul from 10–13 November 2025 to enrich the university’s academic offerings and broaden the students’ global perspectives.
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March 15, 2026
Cebu-Filmed Drama “Boyfriend on Demand” Released(Ranks No.1 on Netflix Korea Top 10 Series Immediately After Release)
The Netflix series “Boyfriend on Demand”, starring Jisoo and Seo In-guk and filmed in Cebu with production support from the Philippine Department of Tourism, was released globally on Netflix on March 6. Part of the series was filmed on location in Cebu, featuring a variety of scenic landscapes throughout the drama, including the island’s beautiful beaches, luxury resorts, and coastal roads. Several scenes highlight the destination’s resort atmosphere, such as moments where the main characters enjoy surfing along the beach or share a romantic dinner overlooking the ocean, vividly capturing Cebu’s charm as a tropical getaway. Following its release, “Boyfriend on Demand” quickly ranked No.1 on the Netflix Korea Top 10 TV Series, while also entering the Netflix Top 10 charts in around 50 countries, according to the global OTT ranking site FlixPatrol. The romantic comedy series, which also features Seo Kang-jun and Lee Soo-hyuk, follows the story of Seo Mi-rae (Jisoo), a webtoon producer who is too exhausted from everyday life to pursue romance. Through a “dating subscription service,” she embarks on new encounters and exciting dates, leading to unexpected relationships and emotional moments. Dr. Erwin F. Balane, Tourism Attaché of DOT Korea, said, “We supported this production as part of a content collaboration initiative aimed at introducing one of the Philippines’ leading resort destinations through the global influence of Korean dramas. With the drama featuring stunning beaches, resorts, and coastal scenery throughout the story, viewers will naturally experience the relaxed and vibrant atmosphere unique to the Philippines”. He further noted that the series, starring Korean Hallyu stars Jisoo and Seo In-guk, is expected to serve as an effective platform to further promote the Philippines to audiences in Korea and around the world.
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April 16, 2026
SEOUL PE ATTENDS DIVE PHILIPPINES B2B NETWORKING NIGHT
27 March 2026 - Seoul PE participated in the Tourism Promotion Board’s (TPB) and DOT’s Dive Philippines B2B Networking Night at the COEX, Seoul, in connection with the Korea Underwater Sports (KUSPO) Show held at the same venue from 26 to 29 March 2026.
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June 12, 2026
PHILIPPINES SPOTLIGHTS PRISTINE NATURAL WONDERS AT SEOUL INTERNATIONAL TRAVEL FAIR
Seoul, 04 June 2026 – The Tourism Promotions Board - Philippines (TPB PHL) and the Philippine Department of Tourism-Korea Office (PDOT-Korea) led the Philippines participation in the 41st Seoul International Travel Fair (SITF) held from 4-7 June 2026 at the Convention and Exhibition Center (COEX) Seoul, Republic of Korea. DOT in partnership with Philippine Airlines, Cebu Pacific Air, Radisson Hotel Group, Jpark Island Resort & Waterpark, Marriott International Philippines, Nustar Resort & Casino, and Pinatubo Mountainero Travel and Tours mounted the Philippine booth at the 41st SITF showcasing the Philippines dynamic culture, pristine nature, and premium resort destinations to domestic travelers and industry professionals. In addition, the Puerto Princesa City Government conducted a product presentation promoting Palawan to Korean travelers. Philippine Ambassador to the Republic of Korea, H.E. Bernadette Therese C. Fernandez attended the opening ceremony of the 41st SITF on 04 June 2026. Ambassador Fernandez visited the Philippine booth and expressed the Embassy’s full support to the Philippine delegation emphasizing that “The event serves as a meaningful opportunity to directly showcase the diverse and rich charms of the Philippines to Korean travelers, with whom the Philippines has maintained a close and long-standing partnership.” The Philippine pavilion drew crowd attention as participating companies hosted special presentations with highly coveted prizes including complimentary luxury hotel accommodation vouchers and round-trip airline tickets given to lucky winners. Since 1986, the SITF has grown into Korea’s leading international travel fair, becoming an important avenue for exchange and cooperation within the global tourism industry. Along with Korea’s regional destinations, there are over 300 organizations and businesses from 40 countries participating at this year’s edition of the SITF. For the Philippines, the ROK remains as one of the most vital and valued tourism markets and its participation in major travel and tourism exhibitions such as the SITF will further intensify initiatives to attract Korean travelers to visit the Philippines. END
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