10 March 2025, Manila, Philippines. -  The Philippine Embassy in Seoul is pleased to announce that popular South Korean actor and singer Seo In Guk has been appointed as the official Ambassador for Tourism in the Philippines. Known for his performances in well-received dramas such as "Reply 1997" and "Doom at Your Service", Seo In Guk’s charm, talent, and international fanbase make him the perfect fit to represent the vibrant tourism scene in the Philippines. This collaboration will further strengthen the cultural and tourism exchanges between the Philippines and South Korea. 

In a partnership that promises to bring exciting opportunities, Seo In Guk will help highlight the diverse culture, rich history, and breathtaking landscapes of the Philippines to the global stage. The actor's role will include participating in promotional campaigns, social media engagements, and travel projects that showcase the Philippines’ prime travel destinations like Boracay, Cebu and Manila to South Koreans and worldwide.  He will also take part in official activities of the DOT in the Philippines and South Korea, share his experiences in social media and attend press engagements.

Prior to his appointment, Mr. Seo was a guest of the Philippine Embassy in Seoul during its National Day celebration in 2024 where he expressed his deep connection and affinity with the Philippines and its people. The Philippine Department of Tourism – Korea Office (PDOT-Korea) has also been instrumental in coordinating this initiative with Seo In Guk’s management. 

Embracing his new role, Seo In Guk visited for the first time the beautiful island of Boracay from 21 to 23 February 2025, where he tried the famous crystal kayak, played golf at the Fairways and Bluewater Resort Golf and Country Club, enjoyed the sunset breeze aboard a yacht, and greeted his Filipino fans during boat tours. He also indulged in local culinary delights like signature Filipino dishes sinigang and sisig. On his official Youtube channel, he also shared his scuba diving, parasailing, and speed boating experience during his recent visit to Cebu. 

 Last year Korea remained the top source of foreign tourist arrivals to the Philippines with 1,569,071 Korean visitors. In 2025 PDOT-Korea aims to further intensify its tourism promotion activities to entice more Koreans to experience the stunning beaches, vibrant cities, culture, and warm hospitality of the Philippines. END